Things to considder no matter what.

1. Is it short?

2. a. Is it easy to spell / misspell?

2. b. Can a person tell a friend about it and is there a chance the friend will actually be able to just type it in?

3. Is the .com version available? If not, are you trying to do the delicious thing?

4. Is it really witty, or have you just convinced yourself that it is cause it's all you could find?

5. If you're going for the straighforward thing, is it really straight forward? Or again, have you just convinced yourself it is.

Good luck.