Apple sold 6 Mio. iPhones till June and the whole smartphone market is about 300 mio. phones, that's 2%.

The percentages mentioned on Techcrunch and all the other blogs mention selling figures per quarter. e.g. 35,522,360 smartphones sold in Q4 and 2,320,840 iPhones that means only 6,5% in this quarter and not in the whole market. I think it was 26% in Q1 2008 and 19% in Q2 2008 but as you see their market share is still only approximately 2% of all smartphones.