The true meaning of Truemors in Guy Kawasaki's own words
ideatagging.com
ideatagging.com
In conjunction, look at justin.tv. The hype has subsided and how is it doing now? I can't say, not the target market, never paid attention. Similarly I'm not in the target market for Truemors, but comparing these two I would say that justin.tv's interestingness correlates to the hype and for Truemors the opposite.
So Guy has a point, and the critics who jumped quickly to deride the thing probably have too short of attention spans, or write to appeal to audiences with short attention spans.
ok enough whacked lameness from me over the past howevermany hours.