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WanderLog is a YC company. This is a YC website.

It also shows that where their experience comes from, adds validity. In this case, I can go directly to their website and see the results of them "reining themselves in" on a production website.

I’m more inclined to dig into his company if his comment offers insights but when you just plug your company in, it just makes your comment feel insincere like pr speak.

Am Googler, ex-FB, Uber, want me to list my resume?

I think his plug was only about a 4th of his post, I would have expected a little bit more shamelessness if that were really his goal.

I think since most of the people reading hackernews are the startup type most people here just sort of tolerate the shameless plugs out of understanding

I would guess for SEO as links from HN are probably high value for google rankings.

Not this one:

<a href="https://wanderlog.com" rel="nofollow">https://wanderlog.com</a>

That appears to be a YC company, possibly club-behavior?