Even basecamp, which is highly remote, postponed their email service launch.
I’m sure the added stress didn’t help, but I would imagine it’s more related to marketing. Do you really want to launch a new product at this time of uncertainty?
The optics are bad if you try to profit unreasonably. Launching something to help people become more productive, and making reasonable money out of it doesn't have bad optics.
I don't mind naming one particularly gross one - Knightscope is busy spamming about how "Security robots are immune from disease and work 24/7". I'm sure they practiced defensive patter about resilience until they could say it without smirking.
We techies are some of the ones best positioned to keep the economy going. No need to physically travel, can remote access resources, and the ability to value generation engines. In the information economy, we absolutely need to do our part. That should be what we take away from this tragedy.