If Tim Cook paid $200 million dollar fine or went to jail for 15 days for this, internal controls and compliance would be rock solid.
I think of the Madoff scandal. If Greg Katz[1], Saul Katz[2] and Fred Wilpon[3] had been jailed, we might avoid the next company that followed Sterling Equities lead in enable a huge fraud. These guys were next to the fraud for 20 years and skated with a fine. Just an example.
Punish individuals not just companies. James Surowiecki wrote about it in the New Yorkerin 2014, SEC chair Chair Jay Clayton has mentioned it in 2017, and Biden mentioned it last night in the debate.
[1] https://en.m.wikipedia.org/wiki/Participants_in_the_Madoff_i...
[2] https://en.m.wikipedia.org/wiki/Saul_Katz#Madoff_Ponzi_Schem...
[3] https://en.m.wikipedia.org/wiki/Fred_Wilpon#Madoff_investmen...