A/B test anything with Var.to, a link shortener with variable destinations
var.to
var.to
This is really clever. When I first looked at it I thought "I can already do this in my app or with Unbounce or ..."
But then when I took a closer look at app it occurred to me that this is sooooo simple. Unbounce takes a learning curve and doing app-level routing testing can take some configuration.
With that in mind, I see a couple of options:
1. Do A/B testing on the type of products you suggest, such as Google Docs that don't normally then themselves to such functionality. The issue I have with this approach is that I don't actually know of a situation where I would have done this. The times I'm A/B testing something (which isn't often), I'm highly invested in whatever I'm doing and the outcome. This is almost always whatever I'm building or selling, hence Unbounce or my own app.
2. Figure out a way to put var.to INTO an app or a situation that I care a lot about and would pay for the tool. IF you could figure out way to make it drop-dead simple for me to put it into my app and then provided killer analytics an services on top if it, then it might be something I'd pay for.
Bottom line: I think you have a clever, interesting, easy-to-use tool that I like from an intellectually curious position. But it doesn't yet grip me emotionally with a "I've GOT to use this" position yet.
Nice job, hope it helps!
Kevin
- The copy to clipboard button isn't really working. At least not on Chrome 9.0.597 on OSX10.6.6
- Using cufon for the actual URL I want to copy isn't the best idea. It makes it really difficult to do a traditional "select and copy".
- There's no way to delete/edit a URL
- The title/description this for each URL may be a bit too much to ask. At least as an early user with just a couple of short URLs in the list.
Something more controversial (and also more important). What I expect from a URL shortener is a permanent redirect, not an iFrame. Some mayor website don't even allow rendering their pages inside iFrames (namely Twitter and Facebook)
I didn't find a feedback link in your page, that's why I'm doing this here.
Congrats for the realease!
Whelp. Too bad, since it looked like a pretty cool service.