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From a PR point of view this is not a clever move. The very phrase 'herd immunity' says a lot about what they think of people. It is also a highly memorable phrase, much like 'shock and awe' and sometimes you just don't need a 'marketing slogan' for something divisive.

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> The very phrase 'herd immunity' says a lot about what they think of people

...You know they didn't invent the phrase, right? It's a term of art, and has been the standard term for that epidemiological concept for many decades. https://en.wikipedia.org/wiki/Herd_immunity

I did not claim that they invented the words. English is a rich language and some words resonate better. From your article:

> Herd immunity (also called herd effect, community immunity, population immunity, or social immunity).

Community immunity would rhyme and not be received as negatively by those that already hate the government as the herd word. It would also convey community, which is a caring nice word.

It's a technical term.

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