This response did not answer the core question of my comment: any allocation scheme will choose winners and losers, so how do you pick which is worse? I see an assertion that rationing via quotas is "simple and fair," but it's not clear at all that it is more fair. What is "fair," and according to whom? Certainly the mother with seven kids and elderly parents in the home, she'd find the "go through the line, go to your car and go back in again" to be totally unacceptable, especially with the exceptionally long lines we've seen (it wouldn't be a "little extra work" but would involve doing nothing but waiting in line for hours).
And the whole point of this article is that it's not normal times where prices can fluctuate.