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Full press release: https://www.apple.com/newsroom/2020/03/apples-wwdc-2020-kick...

Thanks, there's slightly more information there.

The messaging is still sickly over-positive. There is not a single mention of the cancellation of the physical WWDC. It's merely alluded to.

This is weak sauce. I don't really understand the motive. Would the stock market be more upset if this message spelled out things clearly?

Apple hadn’t announced WWDC dates and location before this, so there was nothing official to cancel.

The motive for the positive tone is probably to build faith that the new event format will still be exciting and as valuable for developers.

As someone who has followed apple for some time, their messaging has always been overly positive. I agree that it could be plain and blunt but this company is frequently torn to shreds by the internet for even a slight misstep. So I am not surprised that apple adopts an overly cautious tone.

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