If all objects are at or beyond the hyperfocal distance, one can focus the lens to infinity and be done with it. All objects will remain in focus regardless of the size of the aperture as all rays incident on the lens from a given object are quasi-parallel.
EDIT: Quasi-parallel from the object, not quasi-parallel to the optic axis.
It depends on the focal length, the chosen aperture, and to some extent on the resolution of the camera.
What I want to say is, if these new lenses transmit light at a high rate (let's say 1:2.8) while being hyperfocal from 0 mm to infinity all the time, you could take pictures at night more easily without having to focus or stop down to get larger scenes fully in focus.
Thus being actually useful in traditional photography.
Landscape photography could be another application.