This was published in 2011, and refers to Larry Page and Google+. It turns out that Google would have been better off if they had been less single-minded about pushing their new product. So take it all with a grain of salt.
To quote M.A.S.H. " War isn't Hell. War is war, and Hell is Hell. And of the two, war is a lot worse." What is business? Cupcakes.
Love this. just wanted to punch up the end.