You say you are selling camera hardware, so could selling a RPi or Google Coral board with pre-trained models be feasible? Nicely packaged up with a nice case etc - people don't need to know it is a RPi in a box etc. Store images/video locally with optional "cloud backup" as an paid-for add on?
I have had basically everything in my house shutdown before when my ISP had a "maintenance event" - could not turn lights on, could not use a baby monitor, could not turn the heating on etc etc because everything wanted to talk to the cloud even though my lights and heating are physical things inside my house.
Apart from that, some nice online integration would be good - IFTTT, MQTT (bonus points for local broker support to avoid cloud), and a public API etc so people can wire it up to their home if they want (e.g. unrecognised face at door? => turn on lights, dog on lawn? => turn on sprinklers etc etc)