The best time to plant a tree is 20 years ago, the next best time is right now ;)
I finally live according to that dictum now, but it took me 37 years to get to that place.
Facebook itself is brilliant testament to that. They entered an insanely crowded marketplace, with many leaders way way ahead of them. The were as late as late could be to create a "Social Network". It would be like showing up to a potluck at 2AM with a tray full of appetizers.
And then they mowed everybody down.
You might have more luck than google translater, but at least it sounds right.