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I posted an ad for a Junior PHP Developer last year and also got no responses. Ended up hiring someone off Craigslist.

Maybe it works better for upper-level developers?

I'm not sure why I would look for postings and contact you. I just listed my CV there and employers started contacting me through the site. Do you have to pay extra for that or something?

It's 350 to list a job in the job section, 500 for the ability to search and contact people based on their profile (for 1 week).

It's somewhat hard to say what makes a listing successful as it depends on a combination of factors such as location, technologies wanted, the company, the position and people looking to work with all of the above. And sometimes there's just no match. That said, we'll follow up with you directly to see how we can help you get the best out of your posting (and there's always our money back guarantee if your not entirely happy).