They're just trying to make Sarasota sound a lot more interesting than it actually is :)
I live in Sarasota and find it boring. But then most of my time is either coding or outdoors. I can't think of many more places I'd rather be.
edit: In fact, I may have just talked myself into signing up with Clearwire; care to start a co-working space just around the bend from the northernmost parking lot?