I disagree. Being aware of potential pitfalls like these could help the founders of future startups think more deeply about their value proposition than if they were not paying attention to what is going on with other startups.

And actually additionally after reading this I am left wondering, as a customer of Apple products, might this also affect me in my personal life? I might be jumping the shark here but, I am thinking that if this is the strategy that Apple has moving forward might we eventually see them implement too many different features? So that they then become unable to support all of the features they built and then they either leave the features unmaintained or alternatively shut down the servers supporting those features and removing said features? There is at least one FAANG company known for doing that, and the name of that company starts with a capital G.

Back to startup land this then raises the question whether Apple might begin acqui-hiring more startups when if in the future they find themselves unable to support all of the features that they built. And if so, when would be the right time to try and get in touch with Apple to raise their awareness about your startup, if your startup is building something with a set of features that Apple added to their software and for which they might end up unable to support that feature to a satisfying degree?

Because it is. The headline gives no real information, and clicking the link doesn't either, because the content is blocked by a popup.