It would probably be in bad taste to theme it so...on the nose, but I'd believe that it's a good time to be releasing a fresh game right now. It's certainly a terrible time for games in development, with work collaboration maybe disrupted and with all the big publicity events getting cancelled, and it's a bad time for other media that bank a lot on physical releases (e.g. theatrical releases for movies getting pushed back), but the at-home media out now could find an audience with more time than they otherwise might have.

I think if they just did zombie games it could be construed as making light of the situation and get them some backlash. Broader discounts and some signalling that the intent is to encourage people to stay inside more might work though.

I got a good chuckle out of this comment. Thanks.