I get the aesthetic and sentiment, but in practice this doesn't convey the reality. Having a business link or incorporate your open source software project isn't necessarily bad. At the very least, it's a social proof. There could be sponsorships, patches sent back.
There plenty examples of permissively licensed software out there that directly contradict this:
FreeBSD for Nintendo Switch and PS4, FreeNAS
Django, TypeScript, Jupyter. VSCode. Electron. Python. Ruby. CoreCLR. Windows Terminal.
Anyone of these projects, someone could fork it, rename it, repackage it as value added. It doesn't happen since the transaction incentivizes merging contributions upstream - maintaining forked code has passive costs. Pushing it back passes the burden (and also the benefit) of the changes back to the project.
> Go AGPL, they’ll avoid it like the plague.
I feel when we're thinking about gatekeeping who and uses our software and why, we're not really doing open source anymore.
In that case, writing commercial software license from scratch, or based off a permissively licensed project, and not releasing the source is an option.