I've been to Amazon Go a few times, the small one in NYC, and the selection is underwhelming but the walk out experience is amazing. And since then I've fantasized about just walking out pretty much every time I'm in a grocery store. The technology really feels special, like a sudden vast improvement in something I never really even thought could be improved.
If there are two grocery stores to choose between, I would go further and/or pay a bit more for the one I can "just walk out" of.
Not only that stores could cut staff pretty much right away. Amazon could charge some fraction of the payroll reduction + processing fees and it would be a no brainer for stores to implement, especially as the number of competing stores increases.
People are talking in this thread about how there is some competition "in the works", but amazon has multiple live deployments already. People are talking about the obvious dystopian angle here (spying on your data). Personally I'd give any company all by buying habits if it means I can skip lines after buying the stuff.
Personally I think this is going to be huge, and I will be betting big on Amazon.