It's interesting that they rolled this out as a thing, but didn't start retrofitting all of their Whole Foods with it. Does it have problems with grocery stores? How does it handle fruits by weight, etc.
It looked basically the same, except that there were these huge, bright blue Amazon Prime ads everywhere. It felt vaguely dystopian—a store of my youth invaded by the giant tech monolith.
If Amazon is trying to not noticeably change Whole Foods, they're doing a pretty lousy job.
WF has already served Amazon well by being a test bed for grocery delivery optimization, no need to screw up a profitable existing business with any additional radical changes. That's what Amazon Go stores are for, and now they can sell that tech to other stores. Once the tech is mass-adopted, they can smoothly switch all WF stores to "just walk out" tech with very little complaints, as that's the experience people would be already used to at all the other stores
Not only that, Amazon would be literally paid by others to take over Amazon's own risk. This is such a nice play all around, they just need to manage not screwing it up somehow. But execution never was a weakness for Amazon imo, so I bet it will mostly go smoothly.
If I was a major business, I wouldn't pay Amazon to be a guinea pig, especially when I see them unwilling to do it at their own major retail chain.
If you've got a Whole Foods and a less-upmarket grocery store equally far from you, you're gonna get your staple foods from the less-upmarket store, and just go to the Whole Foods for the things only they carry.
But if you're making an online order with a fixed-overhead delivery fee from Whole Foods, you're not going to make a separate online order with a fixed-overhead delivery fee from the less-upmarket store; so you're going to end up ordering the staple foods from Whole Foods, too.
If I were doing this, I would be far more likely to make a separate order online than physically. It takes no effort to do it online, but to shop at more than one physical store is additional inconvenience.
I'm guessing they're slowly scaling up.
Based on the video below, it would seem there are a few bugs to work out. For example, never pick up a whisk at an an Amazon Go Grocery store unless you intend to buy it. You will always be charged. [1]
> How does it handle fruits by weight
Fruit aren't priced by weight. This is also covered in the same video.
Or, just over charge by a large enough margin to make up for it.
For example, I made two apple pies the other day. The recipe calls for 2 lbs of apples each, so I bought 5 lbs of apples (to account for the weight loss from coring and peeling).