Pensions were an actual benefit to employees, largely subsidized by employers and taking into account various employment factors e.g. length of employment, salary, etc. With the advent of 401k, that expense was shifted almost entirely to the employee save for a remaining "match" benefit that the employer still covered.
Retirement and healthcare are two areas where people are generally unable to operate with sufficient foresight, opting for plans and financial decisions that make less long-term sense.
Hopefully you see my concern. It's not in your investors' best interest for you to cap out the size of businesses that can buy into your service, but (and this is me dreaming) if you re-charter as a public benefit corporation toward this end, you may successfully build a supportive grassroots coalition to drive you forward within your target market (small businesses).
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Beyond that, there might be value in your team offering collective-bargaining-aaS on behalf of your growing small business clients. That way you're extracting value not from employers/employees but from the insurance industry instead.
This is nice. Infinite power to you if you find success with this angle; I'd support it.
How so? Annuities are the best-understood financial instrument of all. Of course financial projections fail if the participant pool is too small (vide Philadelphia with the rotten industries at the core and office parks at the periphery), but that is a political decision and could be fixed.
Which is why they failed and almost every state and city government is in unstated debt via their underfunded defined benefit pensions.
It’s also easy to steal from pensions under the guise of plausible deniability so the mechanism itself is broken, the people 30 years into the future have no way of keeping the people 30 years in the past in check.
This applies to large organizations also, because they are made up of people. See the underfunded pension debt of basically all city and state governments in the US. And the countries cutting pension benefits and raising retirement ages.