What if the item is marked as on sale but the database hasn't been updated so I don't get the sale price?
What if the price on the item is correct but someone fat fingered the price in the database?
What if a different customer moved an item from one shelf to another so the price on the shelf is for a different product?
What if I want to know the total with tax?
What if a camera sees me pick up a $500 item to look at but doesn't see me put it back on the shelf?
I don't want to go home, wait an hour+, see I've been mischarged, and then have to spend a week waiting for a refund to process.
Many of them happen when you're checking out in person too. You can simply go to the receipt kiosk every time if you're worried about being charged incorrectly.
Plus, when credit cards were introduced, you were still given the opportunity to agree upon the total on which you'd be charged, before you were charged. That's all I'm asking for with this.
However, I don't think this technology will be used extensively by people who purchase a large quantity of products at a time. Instead, this will be catered to the times when someone needs to pick up 5 or less things at a store. In this instance, these customers are not typically price-sensitive about what they need.
We added a sugar tax, so the sticker price for beverages like original Coke went up, but similar zero sugar products (Coke Zero, Pepsi Max) did not. Of course some stores just raised the before-tax price to capture the difference as profit, and others just eliminated sugary drinks. So... a mixed result.
The EU's focus is that consumers always pay what the sticker price says. So, no "plus tax", no "shipping fees not included" on items that unavoidably have to be shipped to you, no "service fees" no "card fees" nothing like that. I think even if you don't actively like this, you can see the point of this approach.
Would it be easier to get consumers angry about taxes if the tax wasn't "baked in" ? Maybe. But it's not as though it has proved impossible to campaign against, for example, tax on tampons or even toilet paper.
Also, you seem to be putting more thought into this than our government has.