You're getting demographics data out of customer research around features? That doesn't sound right, could you describe your research methodology a bit more?
Let me be a bit clearer. We created a survey asking people questions related to our concept and deployed it using ask your target market (AYTM). We reached a nationwide sample slightly above 100 people ranging from 18 to 55. 75% of respondents identified as female.
So from this you then concluded that your target market was largely female? That seems like a mistake. It just means that the respondents of the service you used tend to be female.