If there are no new users due to people not being able to figure out how to use it, I am OK with that. I pretty much figured out how to use IRC (started with mIRC) at age 10 or so. I am not sure it has to do with lack of awareness either, many widespread projects have their own channel on Freenode which they put on their website.
Why do you think it barely has any new users, and how do we measure it?