It's quite fitting that we have Zaphod Beeblebrox clones in both Nr 10 and the White House.
It really hit him when I went to America and was exposed to the media. Television there is in this perpetual state of total war, it's as if the news programs have to compete with the adverts for time and attention. On a slow news day you'd wake up there would be some loud fat man screaming about how the President had cornflakes for breakfast instead of Sugar Puffs. Thankfully they'd break after 30 seconds for another 20 minutes of loud and colourful commercials for various opiates with funky names (but the same active ingredient).
Otherwise we’re really in trouble.
Wasn't he OUTSIDE the hut?