How much of this is really specific to NYC? Not sure if it's just the NYT an their NY centric view, but most of the stuff shown and talked about seem to be about moving pianos in general, and not about NYC.
It's a feature, not a bug.
If I wrote an article with the headline "The Miracle of building a chair in Hawaii", and then described the normal process of building a chair which is location agnostic, wouldn't you bewildered as to why I included "Hawaii" in the headline?
I understand that they are based in NYC, I just don't understand why that's relevant enough to be in the headline. "The miracle of moving a piano" would've done just fine.