https://en.m.wikipedia.org/wiki/Risk_premium> If the expected value is $666,666 then wouldn't be the risk premium be the discount you want for the risk of getting zero, compared to an investment that definitely returns $666,666?
Risk premium is something that connects future profits to the present, to create an expected value. It is in fact, typically, a yearly rate expressed in percent. Simple example: say the 10 year bond is 2%, you slap 5% risk premium on top of that and you get 7%, with which you discount future profits to the present expected value. Why 5%? Well that's why I'm calling it "intangible". It's risk, it's hard to say what risk is when often you could not have possibly anticipated all the problems. But you know that they're there. All of the recorded history of humanity confirms that trouble is always there.
> I'm a little foggy about why, with the low cost of diversification, investors would demand a risk premium greater than zero, at least.
Well that's up for everyone to decide [what risk premium do they want]. I'd personally stay on the side that assumes that failure, any level, size and scope of failure, is always possible.
Broad diversification was always possible and executed at the institutional scale. It really doesn't change all that much. All that changed is that the "small guy" can have it. In particular it does not mean that risk was somehow banished from the world by Jack Bogle's work.