Amazon's goal is to get people to pay a premium to get access to their entire ecosystem of services. They don't optimize the price of each individual service. There's a lot of take it or leave it for their specific offerings. Look at how they used to have reduced redundancy as a cost saver, but don't anymore. If you want corner-cutting storage from Amazon, you get funneled into Glacier now.
So let's look at how glacier deep archive is $.99 per TB per month, with a waiting time. And Google's weird offering where it costs $1.23 per TB per month, with instant access, but you pay a bunch of money to access. That means they can't store it on tapes, but they expect to profit anyway. And they're probably not running that as a loss leader that depends on the archival data being accessed.