A good is example are the Apple iPhone screens. If Apple wants a new competing supplier, they have to invest in new competitors.
This is bad for customers in the long term. Like how Amazon is slowly destroying brick and mortar stores, or having Amazon Basics at the front undercutting other sellers. Monopolies mean you don’t have an open fair market anymore.
I'm explaining a common business move called pay to play, in industries that require very high investments for new competitors. If customers want B to compete, they have to pay B first to ensure B does not make a loss, so everyone wins a little in the end.
So in the case of OP. He needs to finds paying customers first, who are willing to pre-order his service.
Definitely not worth it.
To get out of Amazon entirely, they definitely want to gouge you, but it's not the end of the world. If $24 a year is an acceptable storage price, then Snowball export costing somewhere around $36/TB in bulk isn't too awful. (And if you don't have enough data to fill up a snowball, you can probably smuggle it out through lightsail.)
so many options