Sure there is. Walk into a grocery store, get a push notification for some sale items.
There are also plenty of annoying things developers can do with it. I'll turn those off, or more likely uninstall the app.
There are also plenty of annoying things developers can do with it. I'll turn those off, or more likely uninstall the app.
1: App knows your location - most likely is profiting from that
2: App can see how often you visit $place, all for the cost of a few 'sale' items.
3: More extensive profiling can possibly occur, depending on what data the OS allows you to access.
As apposed to:
1: Walk to shop, no smartphone, see discounts inside shop.
There's 0 reason this information needs to be presented via any form of 'notification'. It could literally be done by $shop.com/discounteditems.txt.
They probably don't care if the app is tracking their location to tell how often they visit the shop.
In exchange for this inconsequential sacrifice to their privacy they get easy and convenient discounts, tailored to them, when they go about their daily routine.
I'm privacy-conscious and technologically literate, and even I wouldn't have much issue with this example if it would save me some money.
Also, let's not ignore that the headline is backwards: Apps can send ads via notifications right now, what Apple has done is made it a separate permission, so that users can turn off ads and keep other notifications.
This is a strict improvement.
Or: walk into the store, open the app of your own volition, and peruse the sale items.