TL;DR - If you are a hard-working entrepreneur, let this be a reminder that we're prepared to abandon you when the global economy is in recession. We expect you'll pay it forward by treating your hard-working employees the same way. If you follow our lead, your company may survive long enough to raise money from our firm in the future. This thought leadership blog post is an example of our founder-friendly approach, and demonstrates how we add value to our portfolio companies.
Objectively speaking the advice is prudent. Still, someone should tell their marketing team that this piece is seriously off-brand. It signals to entrepreneurs that the firm's messaging around the notion that "People Build Companies" is not to be taken seriously.