I'm a paying customer of Trustle, for a few months now, and absolutely love the service. I don't know the founders, I just work with one coach and couldn't recommend her highly enough. I proselytize to friends and family, but they never seem to understand and just give me blank stares as I explain how much she helps. Maybe I do a poor job pitching, but I don't think that's it.

If I had to guess, I think most people prefer to be reactive, not just with children, but in every facet of life. Whereas other people (especially on HN) are instinctively proactive and are always looking for new ways to invest in the future. The reactive people don't seem to understand why I need the help of a professional when my infant child seems calm and grounded. Proactive people understand immediately; they get that it's an investment.

When I signed up, I didn't even know what Trustle was planning to offer. They said they do "parent coaching". Huh? I just knew for $x/month if I could bounce ideas off a professional it would be more than worth it. Fast forward a few weeks and I quickly learned to trust my coach's advice more than any pediatrician, day care worker or family member. The reasons are long and detailed, but suffice to say I'm a serious fan.

I've spoken to my coach a couple of times about tough situations, like sleep problems (she was impossibly helpful), but mostly I see value in our discussions about learning, discipline, philosophy, independence, etc. I've come to love her pragmatic, balanced and evidenced-based approach.