Dealer network profit is increasingly reliant and dependent on service income.
So attempts to lock in serviceability are to be expected.
I wonder if manufacturers will consider and experiment with a platform approach?
Perhaps along the lines of Salesforce, Xero, Apple App Store.
And take a cut of the ecosystem income.
If you're JD what you really want is to get a cut of revenue generated using the equipment. Like the copier market, all run on "clicks". Service is more or less free (and responsive), because if you're not harvesting they're not earning.
I'm inclined to believe that obsession with telemetry collected is partly for service, partly for sales, but also to support future "pay per unit processed" contracts and business models.
Hackable tractors undermine the nascent "farm equipment as a service" business model.
With the exception of payment processing, I feel like most people avoid deals that try to take a cut of revenue like the plague. I know I do.
Airlines don't buy engines but rent thrust/hours. A little more explanation https://aviation.stackexchange.com/questions/8270/what-is-th...
The machines were online and could be accessed by the manufacturer but were only accessed during customer support calls.
I wonder how farm equipment manufacturers will manage the necessary transition in their dealer franchise model?
But I wonder how the manufacturers will manage the transition of their large global franchise model to supporting “farm equipment as a service”?
It will be pretty disruptive to the franchise network.
But I’m thinking more along the lines of aftermarket hardware/software providers certified and brought onto a manufacturer’s platform marketplace.
Why increasingly?
So greater reliance on service profit is existential.
This has been an ongoing shift for about 20 years.
More competition amongst dealers?
Used cars lasting longer?
Manufacturers price-gauging the dealers?