> ...we have a very rigorous selection process for the coaches and strong QA...
What is your QA approach? How do you tell a right expert advice from an insufficiently right?
If a parent is a practitioner of "strong-hand" approach. Your experts would suggest which side of the hand to use or not on which child's body part?
It's absurd, of course, the experts do develop their values and indeed philosophy based on their experience. Even AI based advisor would be acting according to programmed balances and checks.
Thus the importance of how you tell a wrong advice from a right one.
As a different example, let's take sleep - lots of different philosophies, and the research isn't clear on impact on development regarding which sleep approach is used. So, our professionals can help parents develop a plan based on the science of sleep, and how children learn to support the parent in forming a plan based on their philosophy.
This isn't different than what any evidence-based behavioral professional or a psychologist that a parent would seek out would do. And, it's an iterative process. We work with families over time to track change, iterate on plans, discuss snags, etc.
The balance and check is that its' evidence-based advice, not opinion. Does this help?
Is there any particular body of research that supports your evidence-based advice? I assume this reasearch is public, as to be validated.
Have you ever read Emily Oster? She talks a lot about deciphering the data on pregnancy and caring for children (she wrote expecting better and crib sheet). It's messy science, but there is absolutely data. All the more reason a professional can support a parent to understand how (if) it applies to them and could inform decisions they make when working through a challenge.