It seems to me companies should instead invest in open source alternatives. They could pay less, funding the development of open source alternatives and everyone wins. Blender is a good example of this.
The second benefit being that they'd own the underlying data rather than yet another tech giant. So hopefully better for privacy.
I'm work on building an extensive alternatives list here: https://opensource.builders. Which commercial product is Blender an open-source alternative to?
For example, if I'm a car manufacturer using software tools for engineering, sales, inventory management, payroll, etc., the software tools are not a complement to what I sell, they are just a production cost.