1. Pre-sell DVD sets of a season 2, Kickstarter-style
--- No money moves unless goal is met
--- Donor receives box set if donation is at least $40
2. Upon XYZ pre-sales, commence season production
3. Collect revenue from advertising, as usual, during season run
4. Produce DVD sets of season 2
5. Send a set to all donors
6. Collect a bit more revenue from new, fringe fans who will also buy DVD sets