BMW’s new flat logo is everything that’s wrong with modern logo design

I don't see the problem with the actual flatness here, but that they removed a lot of details, the black ring, the grey cross in the Bavarian flag, and the grey circle encompassing that.

IMHO, they should've just removed the "specularity", making it flat, but preserving the details.

They went for both minimal and flat, but just flat would've been fine.

EDIT: I mean, honestly, it looks like a Bavarian-colored host[0] glued onto the hood. May or may not be a coincidence, considering Bavaria is very traditional and Roman Catholic. (Source: Am German, live in Germany, spent 8 years in BY, two of which in Munich.)

[0]: https://en.wikipedia.org/wiki/Sacramental_bread#Roman_Cathol...

MS Paint Quick comparison

https://i.imgur.com/tGda2X9.jpg

This is just a person's opinion masquerading as critique. I feel like garbage like this so called article is something I like less in modern society than some car company changing their logo.

Proof, were it necessary, that not all change is progress.

If you can't win against electric cars, make your logo look like an atom. The oily black is not so trendy currently as it was.

The logo is the last thing you will be talking about when you see the new BMW grill design.

Getting strong "graphic design is my passion" vibes

Bring back Chris Bangle and his flame surfacing.

That is really pathetic and distasteful. Whoever came up with this probably has his head stuck well up his ass.

> Why would you make your logo harder to see?

Next on Verge, People who wear brands, are they just insecure?

Other than we get to Hate, what exactly about this article is news? What backs their theory?

Educated Designers see trends and follow, why do we think we are better than the top designers in the world?

Especially since they create the reality. They tell us what to like, and we do.