That’s interesting, regarding Lodge, but I could replace this 6 times and still spend less than the cost of one Le Creuset. (I appreciate irony of this point in contrast with my “buy it for life” point above.)

America’s Test Kitchen is another service that’s interesting in the context of the article. They aren’t a sexy Instagram brand, but are a service that should thrive in this space. I’m wondering if they’re getting the adjacent bump from all of this.