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Interesting, I would like to know how you could turn quoted "17,000" screens into any amount of money that would matter to AOL - by buying MoviePhone.

Most of the money go to studios... theatre operators rely on popcorn and soda sales to survive. So what kind of money can Moviefone make here?

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iirc it was advertising aol moviefone in the theaters

That’s giving money to theaters. How does Moviefone make money buying ads?

Sure, but how much money could they make off of it? 17,000 theatres X some # of movie-goers per theatre per month, times 12 months a year, times $money a moviegoer would pay for moviefone ($1?) experience per go... looks like not much money, not for AOL.

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