Definitely the worst timing possible. As stocks receded last week and now are bouncing back today, many investors will want to get back and take out positions to either reclaim some losses or just catch the upside.

But if you weren't in at the opening bell or there about those profits are gone.

Of course with any platform like this they do not hold liability for the inability to perform orders as that will be stipulated in their TOS but it will certainly lead to a considerable amount of churn.

There are industries where you can have an outage and it won't ruin your business. Certainly Twitter had it's fair share and was able to get past them over time, but having an entertainment or news source go down isn't the same as a service which is dealing with your money.

A single outage at the wrong moment is enough to create enough of a reason for customers to lose all trust and immediately leave. And the timing of the issue couldn't have been worse.

Whether it was an update to the app from last week, or simply a surge in trading activity that led to the issue is unknown but certainly the impact of this will likely be felt for the next couple of weeks as customers decide whether or not to stick with the platform. But breaking trust in the fintech sector happens quickly and it's hard to retrace.