Sponsorware
calebporzio.com
calebporzio.com
The fact that they open it up to everyone once the desired sponsorship goal is reached is a nice touch provided it doesn't make sponsors who paid feel shortchanged.
One way to prevent that is by acknowledging sponsors upon release. The other way, somewhat naturally occurring in most cases, is the delay required to achieve the target number of sponsors.
Generally, I like it.