"Facebook considers "your data" things you uploaded to Facebook intentionally."
Thought experiment: How is Facebook different from a file hosting service.
Do file hosting services provide access to analytics? Do the hosting companies take the position that any information about who is accessing the user's files belongs to the hosting company, not the user? Can user's control how a file hosting service "promotes" their files.
Facebook has never been transparent about who is accessing "your data". Users have a limited view of who is looking at their profiles and posted content. A Facebook account amounts to a "personal website" for many people. It is their own set of globally accessible (but not necessarily "public") webpages, often displaying their own content, hosted on someone else's (Mark Zuckerberg's) public website, allegedly with per page "access controls". Free web hosting, with extremely limited analytics.
Imagine if a Facebook user could look at a log of every username and IP address that accessed her Facebook profile each day. Pre-Facebook, there were early "social networks" that revealed to each user the other users who had looked at their profile. It is interesting that Facebook has never done that. Perhaps having this information would be eye-opening for many Facebook users. Those accessing a user's Facebook profile and posted content may not necessarily be her "family", "friends", "colleagues" or "people [she] may know". Perhaps the reasons a user's profile is being accessed are not ones that the Facebook user might expect, nor agree with.