In the USA, we'd call that a NEV (Well, almost -- NEV's are limited to 40km/hr), and they are significantly cheaper than regular cars since they meet lower crash standards.
https://en.wikipedia.org/wiki/Neighborhood_Electric_Vehicle
I wish NEV's were more popular here, they'd be great for short commutes, a 10 mile commute would take 30 minutes and you can fit more than one NEV in a traditional parking space. I thought about getting one for errands around town, but even though they may be legal on roads with speed limits up to 45mph, I'd be afraid to drive one even on a 35mph road since a 35mph speed limit means most people are driving 40 - 45mph.