Merchant Banking Sucks
softwarebyrob.com
softwarebyrob.com
Online applications were ridiculous, and the "oh you can't sell subscriptions" thing was crazy too. I had the exact same experiences Rob did. But those were all people over a phone.
I went to my local bank - they knew me, knew my history, asked for a bit of paperwork to verify existing sales, and we were off. Now... I'd asked what they'd have done if I'd had no sales. She said they'd likely still approve me based on my banking history, but my rate would be higher, but in all likelihood it would go through anyway. Talking with a real person who was in charge of making decisions like this, she explained they had the power to set up all sorts of edge-case merchant account scenarios for people, all various combinations of transaction and monthly fees. Most people just don't investigate their options enough.
To be fair, they could/should have more of this process on line - I didn't think I'd want to go through a manual human process. But... they made it pretty quick and painless.
The pain involved is high here are some quick tips:
1) most new startups might as well forget about applying. Unless you have prior trading history which you can prove your chargebacks are < 1% then you will most likely get a NO.
2) The business volume should be at least 5K + per month to make if worth your while (and theirs) and figures below this will probably not be worth their while = a NO.
3) Trying to get a good rate is only going to be possible if your a mum a pop store selling shoes etc., anything online will generally be high risk and have fees north of 3.5 %
4) if your transaction value is high > 500$ + then you will be high risk.
5) anything travel = high risk
6) video, gambling, adult, coupons, gift vouchers, warranties, etc are all a general NO.
7) dating = very high charge backs, block every Proxy IP and non UK non USA. Or all markets you are not targeting.
8) PCI compliance is easy if you use the gateways checkout page, However, if you want to incorporate payments direct into your own site, thus using the API (needed for recurring billing or for repeat clients where you don't want to ask for card number again and again) then PCI compliance is a big task, making sure your servers can pass about 3k5 tests and about 400 questions and standards adopted as part of the SAQ (self assessment questionnaire) + you will need to make sure your app is secure from sql injection etc. etc.
From my developer's perspective using this setup, my application no longer "processes, stores, or transmits" credit card details as the PCI spec reads, so my server/app should be out of scope for PCI compliance, right?
Based on the title of the post, which is different than the original article?
I tried to get the merchant account set up while building the site. When I tried my bank (BOA), they wanted a fully functional site before they'd think about looking at an application. That wasn't going to work since the site wasn't done yet.
I went with TrustCommerce for my gateway and the rep there referred me to someone for the merchant account. He had me do an application and submit it. After a week or two he said they needed "marketing materials" like a brochure and flyers. I made some marketing materials and let him know the podcasts were the primary marketing materials. Application denied due to marketing materials.
Next he said he could try a different processor. I go through the whole application process again. It takes many weeks during which I keep getting emails back needing some other piece of documentation. During this time I had contacted Braintree who said they could approve me with X,Y, and Z, and it would take about 7-10 business days to get me all set up. They were very explicit about what exactly I needed. The only downside was that it was going to be a relatively high minimum every month.
I told the first guy to cancel the application and then it was approved if I still wanted it. Plus all setup fees would be waived. I went with them because fees were lower as were monthly fees.
However, I wish I had gone with Braintree. Their service was top notch and I wasn't even a customer. If I knew I was going to be processing at least their minimum I would have gone with them. With that said, my current setup works and I've been very happy with TrustCommerce.
Whereas Google and Amazon's services are exactly like PayPal's traditional service, where your customers are redirected to their site to make payment. I don't think either of them provide a payment-gateway like service.
paypal may be better in certain circumstances, but overall it's not a great leap forward and really falls short of its potential. But what do you expect from a startup that was sold to a large company like ebay? they were doomed to be mediocre as soon as they decided to sell out.
Given that, it is not surprising that they want a lot of information about your business.
This is an incredible power. The power to effectively drain the bank account of every customer who has ever done business with you.
For credit card transactions the basic mechanism for making a payment is fundamentally equivalent to handing over a signed stack of blank checks to the merchant and having them fill in all the details.
Yes, this highlights how massively broken the system is. However, it also highlights why it's necessary to avoid every Joe on the street having a merchant account.
For check transactions, receipt of one check -- signed or otherwise -- is exactly the same. The information printed on the check is sufficient to print a "demand draft" -- a financial instrument which functions exactly as a check except it is printed by a third party and hence looks different and bears no signature.
Yes, this really does mean that anyone who has ever glanced at one of your checks can knock up a demand draft on any computer with a printer attached, for any amount they desire.
And in the case of EA/Mythic Entertainment / Warhammer Online, this has happened last year http://ireport.cnn.com/docs/DOC-430817
(billing past and present customers multiple times, sometimes incurring huge overdraft fees and leaving some stranded without access to money over a weekend as the banks would block their debit cards)
The fees weren't horrible, but I'm very happy to be rid of the company behind them.
Prices are competitive with Paypal.
Modern banking is festooned with an array of regulations and legal restrictions, not all of which are helpful in the modern age.
Our current banking platforms are horribly obsolete and disjointed. In the day of ecommerce everyone wants an online store and needs a merchant account. A good demo banking platform with btc can light the way.