You freely put photos of yourself on the internet and they use them. Don't like it, don't publish it. This is 95% of what's going on here.
Gawker took private information on Peter Thiel that he did not want public, and had not made public.
Hulk Hogan was worse - "at trial he claimed that the videotaping was without his knowledge or consent"
I think it's great a company is doing this openly. Do you think the TLA aren't? We also know private Russian companies have been doing this for years. This is a good move towards privacy.