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We should not ignore the value of signalling. There is little impact you can have as an individual. Reducing food waste or recycling have almost no direct impact but, it shows that you care and people respond. Politicians, and companies respond. It’s almost like voting.

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Every single person I know that shows they “care” would be outraged if tax on fuel was sufficiently increased to curb their travel habits (e.g. instagramming from Bali with a paper straw).

Hence no politician gets voted in who can actually accomplish the goal of reducing energy and resources usage, because that’s not really what the populace wants. They want to continue consuming and continue feeling good about themselves.

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