Heh. They can't all be winners can they? Based on this article, I'd say they jumped it, hired it, and now its writing articles for them.
So let me get this straight: the author of the article has an argument with his daughter about Lady Gaga, which leads to his daughter getting her iPad and hijacking his AirPlay, which leads to a "kids these days" type of commentary, which leads to him talking about how he missed his deadline.
Which startup is he "obsessively profiling?" Is this a metaphor for something? I feel like I'm the butt of a joke for even visiting TechCrunch.
I, too, used to at least skim almost every article on TechCrunch back when it was all about startups as it was often the first site to highlight a new company or reveal mergers, acquisitions, key hires, etc. At some point, it crossed my personal "quality" threshold and got lumped together with Gawker Media type of sites where sensationalism trumps quality. I'm sure it's more profitable, but kind of a shame for the technical community.