There is very little downside to encouraging people to waste less food and to divert food waste from the trash into compost. Many people already have compost programs in their city, so it is trivial for them to stop throwing food in the trash. Food waste in landfills breaks down super slowly and releases methane into the atmosphere. This is not good. It's much better to use the food waste to make compost or to use an anaerobic digester and make carbon negative methane.