Nokia culture will out
speedbird.wordpress.com
speedbird.wordpress.com
Amen. How else to explain the continual production of a bewildering array of handsets that differ in only slight ways or in bizarre configurations. (On the latter, I'm thinking in particular of those handsets where they arranged the dialing keypad in a circle reminiscent of the old land-line phones. How in the world did those ever get into production?)
Nokia for much of the later 90s and early 2000s was the handset of choice for the enterprise in Europe. Blackberry ruled the US market. At the same time, they had an amazing market opportunity in basic handsets in the US, Europe, and emerging markets. Nokia was the go to phone for "just working".
Things changed in 2007 w/ the iPhone and the subsequent drive towards an app based smartphone ecosystem. Before the iphone, there were "smart phone apps", but they were a small franctional percentage of what is available now. iPhone and Android have helped this app-based economy.
Nokia never got there. Developing on Symbian is a royal pain in the backside. Despite their working w/ Borland to develop tools for development, a simpler tool chain never emerged. Furthermore, a lack of an app store (ovi was late to the scene) didn't help things.
Nokia failed to adapt to this new world and proceeded to try and develop OSs at a glacial pace. The hardware has always been great, but an OS with an app (and developer friendly) ecosystem never emerged.
Later Nokia pushed message "use Qt for everything, now Qt is everything" (or at least I got it this way). That's the point there you are wrong. Developing for Symbian using Qt is not very hard. There are still some cases where you must use workarounds or think about specifics (like touch and non-touch Nokia phones are different), but overall experience is great.
The only remaining question for Nokia is "isn't it too late?".
Well, the author says it was two years, which doesn't seem like a short time at a company these days. And part of it was in 2007. I'd say he was well situated to understand things like the company's usability blind spots and why it couldn't really understand the thinking that went into the iPhone.
Smaller companies have less ideas to execute on. Larger companies have so many that they are not able to execute any at all.
A company the size of Nokia should have been big enough to start dozens of Y-Combinator style companies from their own talent base, instead produces the same products years on end.